MAC Viva Glam Ad Series

AIDS is a devastating disease that affects many people. In order to help support people living with HIV/AIDS, MAC Viva Glam donates one hundred percent of the proceeds from their products to the MAC AIDS Fund. This ad series displays an original watercolor illustration of a lipstick equaling the number one to symbolize what purchasing a single tube of lipstick can provide. Below the illustration there is a headline saying exactly what it can get for a person suffering from HIV/AIDS.