Project Peanut Butter Ad Series

Project Peanut Butter provides children suffering from malnutrition with a formula very similar to peanut butter that includes the nutrients they need to be healthy. Through the use of original photography, these ads connect to the viewer by showing something they're very familiar with, while getting across the message that something so simple can save lives. The social media aspect also connects to the viewer by allowing them to submit their own recipes that are based around peanut butter to help raise awareness as well as donating.